Heading style 1 - H1 with KW and service area
MAX 1-3 lines. Punchy intro to highlight main service to book and/or key and relevant USPs. Include business name and location/coverage area if not in H1.

USP Value statement
USP Value statement
USP Value statement
H2 - Services

H2 - Company story
Time to sell the business, who they are and what key services they offer. Starting with the most crucial details, this section could be used to offer a snapshot of the business and start to demonstrate EEAT. Think about why the company should be chosen, what makes their services unique, and other USPs that would appeal to the target customer. In-text links to booking and service pages.

H2 - Testimonials - IMPORTANT
2-3 lines of text - overview of general rating across the internet and what makes their customers happy. If customer doesn't have reviews, use this space to invite users to leave reviews.
"Lorem ipsum consectetur adipiscing elit. Sed tellus libero, facilisis eget erat at, laoreet aliquet nisl. Sed tellus libero, facilisis eget erat at, laoreet aliquet nisl. Sed tellus libero, facilisis eget erat at, laoreet aliquet nisl."
- Reviewer name & link (linked)
"Lorem ipsum consectetur adipiscing elit. Sed tellus libero, facilisis eget erat at, laoreet aliquet nisl. Sed tellus libero, facilisis eget erat at, laoreet aliquet nisl. Sed tellus libero, facilisis eget erat at, laoreet aliquet nisl."
- Reviewer name & link (linked)
"Lorem ipsum consectetur adipiscing elit. Sed tellus libero, facilisis eget erat at, laoreet aliquet nisl. Sed tellus libero, facilisis eget erat at, laoreet aliquet nisl. Sed tellus libero, facilisis eget erat at, laoreet aliquet nisl."
- Reviewer name & link (linked)

Details of special offers, discounts, deals, or other USP

Service/USP
Use this space to promote the most popular service or USP. Selling points might include service area, products and processes used or staff experience. Think about the business's proof of customer engagement, including their activity on social media or any live streams/workshops they've hosted.
Service/USP
Use this space to promote the most popular service or USP. Selling points might include service area, products and processes used or staff experience. Think about the business's proof of customer engagement, including their activity on social media or any live streams/workshops they've hosted.

CTA
2-3 lines of text - Overview of key points discussed and last bid to encourage booking online.