Heading style 1 - KW and location (if relevant)
Intro into the service/page topic. Mention business name and key USPs as well as service area if not added to H1. Benefit of calling the business. Most important details to the top!
Offer or Unique selling point
Offer or Unique selling point
Offer or Unique selling point
Heading style 2 - Why?
3-4 lines of text - Copy idea: Why would someone require this service? What benefits could they see after completion? What makes this business the go-to for the job? Aim to relate to the user and promote USPs. In-text links if relevant.
How?
Copy idea: A deeper dive into what the service entails, including processes followed, specialist techniques used and any advanced training or equipment required in order to provide this service to a high standard. A good opportunity to demonstrate experience and expertise in terms of E-E-A-T and cover any important details! In-text links if relevant.
Where?
Copy idea: Where does the business serve? Where are they based and what's their coverage area? The smaller the coverage area, the smaller the competition. Why is this business the one to call in the area? What is this business doing different? Reiterate USPs with a focus on what this business IS doing, not what others are not. In-text links if relevant. Delete if not required.
"Lorem ipsum consectetur adipiscing elit. Sed tellus libero, facilisis eget erat at, laoreet aliquet nisl."
If customer does not have reviews, encourage user to write a review on Yell.com.
- Reviewer name & source
CTA
2-3 lines of text - Outro to the page and what has been discussed. Use persuasive language to motivate a user to make that call!
