H1 - INCLUDES LOCATION, KEYWORD AND USP

Here we will include a short paragraph summarising what the business does, what their USPs are, and how they have helped serve customers in this specific area.

H2 - WILL CLEARLY STATE SERVICE LOCATION

This passage of text will include the specific location and how this business has helped serve customers in this area. It will mention their services, USPs, years of experience, and a CTA (call to action).

To give this page a chance of ranking organically on Google, we need to include LOCATION-SPECIFIC content that demonstrates EEAT (Experience, Expertise, Authority and Trust).

Please see below for how EEAT can be demonstrated, and the kind of information we will need to get from the customer before proceeding.

Please note - without this information, SERP ranking will be negatively affected.

INTERNAL LINK

EXPERIENCE

Google will consider the extent to which the business has the necessary first-hand or life experience. Please provide location-specific content that demonstrates:

Insider knowledge or the product or service being offered and location-specific examples of where this has been carried out
Informative, relatable and accurate content - this should not be generic, but should be specific to geo-page location and business
Proof of years' industry experience
Sound knowledge of the end user and why their product or service would prove beneficial
Location-specific case studies including images with location and time-stamp

EXPERTISE

Google will consider the extent to whch the business has the necessary knowledge or skill. Please provide location-specific content that demonstrates:

Recognised qualifications and relevant external links
Evidence of professional training
Accreditations and evidence
Proof of years' industry experience
Industry specific memberships and relevant external links
Location-specific team bios and specialisms

AUTHORITY

Google will consider the extent to which the business or website is seem as the go-to source for the topic, product or service. Please provide location-specific content that demonstrates:

Awards and affliliations
Links to and from credited websites - link to reviews, social media accounts, blogs, trusted and relevant third-party endorsements
Credited partners
Proof or authority in relation to products and services
Business credentials

TRUSTWORTHINESS

Trust is the most important factor of EEAT, and the thing that Google will criticise the most. Please provide location-specific content that demonstrates:

Recent testimonials for location-specific work
Accurate and consistent NAP (name, address and phone number). Please ensure these are up to date
Location-specific operating hours
Visible address and LTD details if relevant
Truthful, location-specific content backed by facts and evidence
Information that has been verified

LOCAL TESTIMONIALS

Brilliant Service

"Enthusiastic words about a job well done in the location."

Joe Bloggs, Yell.com

LOCATION-SPECIFIC CALL TO ACTION

Here we will include a CTA based on the business' preferred method of contact (phone, email, form fills).

0800 800 800

GEO PAGE BUSINESS