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KEY: RED TEXT: UNIQUE TO PAGE WHITE/BLUE TEXT/OTHER ELEMENTS: DUPLICATED ON ALL PPC LANDING GEO PAGES
H1 - WILL INCLUDE KEY WORD, USP AND LOCATION
Here we will include an overview of the business, services, USPs and expertise. There will also be a strong CTA (call to action) with the intent being to encourage conversions. This section will be duplicated across all pages.
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LOCATION- SPECIFIC CALL TO ACTION
Here we will include a strong CTA based on the business' preferred method of contact (phone, email, form fills).
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