H1 to include KW phrase and location
MAX 1-4 lines. The first impression. Punchy statement to set the business tone and give an insight into who they are, what they do. Include business name and service area. Most important details here.
An engaging call to action. What will the user gain from calling?
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USP Value statement
USP Value statement
USP Value statement
H2 An engaging title
Time to sell the business, who they are and what they do. Starting with the most crucial details, this section could include a more in-depth overview of the business, including year established, the team’s training and experience, core services and their mission statement, in addition to any other USPs that set them aside from the rest.
Service 1
Brief overview of service 1. Encourage the user to want to learn more.
Service 2
Brief overview of service 2. Encourage the user to want to learn more.
Service 3
No 3rd service? Delete this column. More services? Duplicate this column.
"Lorem ipsum consectetur adipiscing elit. Sed tellus libero, facilisis eget erat at, laoreet aliquet nisl." If customer does not have reviews, encourage user to write a review on Yell.com.
- Reviewer name & source
Heading 2
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Use bullets for the main call outs such as
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Exclusive offerings
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Awards and training
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Memberships and accreditations
Heading 2
At any opportunity aim to demonstrate E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) within your copy. If you have enough info, you could utilise this section to go into more depth about any factor that makes this business unique. Delete if not required.
CTA
2-3 lines of text - Outro to the page and what has been discussed. Use persuasive language to motivate a user to make that call!