H1 KW and location (if relevant)
MAX 1-4 lines. Create a snappy topic/service overview highlighting any key USPs of importance for target user. Include business name and coverage location if relevant/not in H1.
An engaging call to action. What will the user gain from calling?
00000 000000
USP Value statement
USP Value statement
USP Value statement
Heading 2 - Why?
3-4 lines of text - Copy idea: Why would someone require this service? What benefits could they see after completion? What makes this business the go-to for the job? Aim to relate to the user and promote USPs. In-text links if relevant.
Heading 2 - How?
Copy idea: A deeper dive into what the service entails, including processes followed, specialist techniques used and any advanced training or equipment required in order to provide this service to a high standard. A good opportunity to demonstrate experience and expertise in terms of E-E-A-T and cover any important details! In-text links if relevant.
Heading 2 - Who and when?
Copy idea: Whose duty is it to manage this service and when should they be called? Create a sense of urgency. This area could also be used to demonstrate the business's authoritativeness by highlighting their knowledge, awards, accreditations, etc that make them the ones to call. This would tie in with trustworthiness. In-text links if relevant.
Heading 2 - Where?
Copy idea: Where does the business serve? Where are they based and what's their coverage area? The smaller the coverage area, the smaller the competition. Why is this business the one to call in the area? What is this business doing different? Reiterate USPs with a focus on what this business IS doing, not what others are not. In-text links if relevant. Delete if not required.
"2-3 lines of text - consectetur adipiscing elit. Sed tellus libero, facilisis eget erat at, laoreet aliquet nisl."
- Reviewer name and source with in-text link
CTA
2-3 lines of text - Outro to service and what has been discussed. Use persuasive language to motivate a user to call!