
Heading style 1 - H1 with KW related to type of retailer
MAX 1-5 lines. Capture the audience's attention with a snappy and engaging intro about the brand and their offering. Call out main USPs and important details, such as limited time offers, and highlight best sellers/main product. Draw on user's wants and needs to get them intrigued!
USP Value statement
USP Value statement
USP Value statement
H2 - Popular categories

Details of special offers, discounts, deals, or other USP
Any additional information (discount code, T&C, etc). Delete if not needed.

H2 - Company story
Time to sell the business, who they are and what they manufacture or sell. Starting with the most crucial details, this section could be used to offer a snapshot of the business and start to demonstrate EEAT. Think about how and why the company began, their future goals, quality of products and best sellers, efficacy of manufacturing processes and other USPs that would appeal to the target customer and demonstrate trustworthiness of the retailer.
Useful to mention location of customer service offices, where the products are manufactured, and their delivery coverage. In-text links to most important products and pages.
What product category is shown below?
Testimonials
2-3 lines of text - overview of general rating across the internet and what makes their customers happy.
If customer doesn't have any reviews, use this space to invite user to write a review on yell.com.
"Lorem ipsum consectetur adipiscing elit. Sed tellus libero, facilisis eget erat at, laoreet aliquet nisl. Sed tellus libero, facilisis eget erat at, laoreet aliquet nisl. Sed tellus libero, facilisis eget erat at, laoreet aliquet nisl."
- Reviewer name & link (linked)
"Lorem ipsum consectetur adipiscing elit. Sed tellus libero, facilisis eget erat at, laoreet aliquet nisl. Sed tellus libero, facilisis eget erat at, laoreet aliquet nisl. Sed tellus libero, facilisis eget erat at, laoreet aliquet nisl."
- Reviewer name & source (linked)
"Lorem ipsum consectetur adipiscing elit. Sed tellus libero, facilisis eget erat at, laoreet aliquet nisl. Sed tellus libero, facilisis eget erat at, laoreet aliquet nisl. Sed tellus libero, facilisis eget erat at, laoreet aliquet nisl."
- Reviewer name & source (linked)

Store category/USP
Use this space to promote a particular product range/category, best selling product or USP. Selling points might include customer guarantees, refund details and delivery information, or could act as a customer care touch point. Think about the business's proof of customer engagement, including their activity on social media or any live streams/workshops they've hosted.
Store category/USP
Use this space to promote a particular product range/category, best selling product or USP. Selling points might include customer guarantees, refund details and delivery information, or could act as a customer care touch point. Think about the business's proof of customer engagement, including their activity on social media or any live streams/workshops they've hosted. Delete if not required.

CTA
2-3 lines of text - Make it easy for a user to reach customer services should they need them. Include important contact details and reiterate the ease of buying and getting in touch.